Tag: competitive intelligence
Custom Market Research vs. Analyst Reports
Gartner, Forrester, IDC, Frost & Sullivan – all of these analyst firms do good work, giving us a good handle on macro trends in the market.
However, what happens when you need to size the market, your brand share, and growth for, say, the market opportunity for selling handheld induction heating tools to repair farming equipment? Or how many production document scanners sold through enterprise content management (ECM) resellers? Or how many miles of trenchless sewer rehabilitation technology have been used in the last 10 years? No analyst report on the planet contains this information.
How Analyst Firms Obtain Data
Analyst firms rarely size the market by interviewing resellers, distributors and other channel partners but instead interview many of the same vendors to whom they sell their marketing reports,
… Continue Reading >>B2B Mystery Shopping Questions & Qualifications
Unless you have a monopoly, you face competition. So, what do your competitors charge for their products and services so you can compare their value proposition to yours?
Competitive Pricing
In business-to-business marketing, you probably won’t find your competitors’ price list on their websites. Even if they sell software or cloud solutions and do advertise their pricing, it’s often only a baseline: pricing for basic products or services without any customization or significant volume – and so they do not advertise their true pricing following bundling and negotiation.
If you’d like to find out how your competitors really price out their products and services, as well as insights about their selling process,
… Continue Reading >>Book Recommendations for Entrepreneurs
I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I’ve read since then is Blue Ocean Strategy. In it, co-authors W. Chan Kim and Renée Mauborgne identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable—the single largest piece missing from other business books, from my experience.
Here at Innovaxis, our clients utilize our market research, competitive intelligence and product management services in order to apply Blue Ocean Strategy into product roadmap,
… Continue Reading >>B2B Mystery Shopping
Need to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company’s responsiveness and customer service? Need to do all of the above without them knowing it’s you? Then B2B mystery shopping may be what you seek.
The Innovaxis marketing consulting team averages 20 years of market research experience. Specifically, we have acquired B2B mystery shopping pricing in the following markets:
- Document imaging software
- Office technology service contracts
- Video conferencing services
- Hazardous-duty lighting
- Residential construction
- Security systems
- Engineered valves
- Powder actuated tools
- Construction fasteners
- Circuit breakers
- Conduit and wire
- Printer cartridges
- Specialty paper
