Example Custom B2B Marketing Programs & Pricing

If you have a marketing team, Innovaxis will support and extend their efforts and serve as your marketing consultant. Marketing managers and directors who hire Innovaxis typically get promoted to VP and CMO.

If you don’t have a marketing team, we will serve as your fractional CMO and your marketing department. CEOs who hire Innovaxis see the value of their business grow and become the envy of their peers.

Example Options for a Custom Marketing Program

While all businesses have unique challenges and opportunities, below are three example custom marketing program options from Innovaxis that generate double-digit sales growth and an ROI of 300%+ within the first 18 months. What is the right custom marketing program for you? Find out with a marketing audit – and beware of anyone who proposes a program (or project) for you who does not conduct their marketing due diligence. See what ROI you can expect here.

Not sure if a program is right for you? The Innovaxis Team often works on a project basis as the first engagement. Explore how to get started here.

Marketing Deliverable

Starter Program

Moderate Growth

Aggressive Growth

Expected Sales Growth (Impact)

 10%-15% 15%-25% 25%+

Brand Story Development & Implementation

Like a Whole New Website with a New Design & Powerful Messaging but without Unnecessary Web Design Costs

Convert more website visitors into sales by clearly articulating the problems you solve and how you solve them with your solutions; includes development of new content for your home and about pages, company profile, elevator pitch, and tagline – learn more with examples here

 No Yes Yes

Onsite Search Engine Optimization (SEO)

Leverage Your Existing Content for Maximum Rankings, Traffic & Lead Generation

Includes comprehensive keyword research; incorporating keywords into URLs/folders, meta descriptions, page titles, H1 and H2 headers, calls-to-action, ALT tags, and structured data for all pages of your site – learn more

 Yes
(first 25 pages)		 Yes
(first 50 pages)		 Yes
(first 100 pages)

Content Marketing: Creation

Educate Your Prospects by Conveying Your Value & Thought Leadership

Create new pieces of content (foundational web pages and blogs of at least 500 words), optimized for search and re-purposed on your social media – learn more

 1 per month
(12 total)		 1 per month
(12 total)		 2 per month
(24 total)

Content Marketing: Syndication (Offsite SEO)

Increase Rankings for the Most Challenging Keywords to Rank Higher

Repurpose your existing content on high-ranking, third-party websites – learn more

 1 per month
(12 total)		 1 per month
(12 total)		 1 per month
(12 total)

Email Campaigns

Convey Your Value to Prospects that Need Your Solutions but Aren’t Actively Searching

Created and sent from your account – you will gain maximum traction if the same audience is targeted with new content, every month; more

 0.5 per month
(6 unique emails, sent twice for 12 total)		 1 per month
(12 total)		 1 per month
(12 total)

Guides/Whitepapers

Package Your Value & Thought Leadership in Gated Website Assets to Generate Leads

Development of a 4-6 page guide(s) on the subject of your choosing (we will suggest topics following the brand story workshop)

 No No Yes (1)

Case Studies

Demonstrate Credibility by Showing the Value & Impact You’ve Had for Your Customers

2-page write-up based on an interview with your client(s)

 No No Yes (1)

Website & Other Digital Enhancements

Continuously Update Your Website to Improve the Visitor Experience

Proactive recommendations for further website enhancements; can also be used to enhance marketing automation (e.g. HubSpot and Zoho), third-party profiles, and link building

 2 hours per month 2 hours per month 4 hours per month

PPC Implementation & Enhancements

Maximize Lead Generation & ROI for Your Google Ads & Other PPC Investments

Creation of new campaigns in Google Ads, Microsoft Ads, and/or LinkedIn Campaigns with proactive updates of campaign settings, ad copy, extensions, keywords, and any other changes; learn more

 None 1 hour per month 2 hours per month

Marketing Consulting

Utilize Innovaxis Leadership as Your Marketing Consultant or Outsourced CMO

Includes the kick-off, regular meetings, reporting, and any sales and marketing advice needed

 Remote Kick-Off, Monthly Meetings & Monthly Reporting In-Person Kick-Off, Bi-Weekly Meetings & Monthly Reporting In-Person Kick-Off, Bi-Weekly Meetings & Monthly Reporting

Pricing

All of the Above for Less than the Cost of one Full-Time Marketing Employee

Paid monthly over 12 months with a 60-day opt-out option

 $3,000 per month $4,250 per month $5,500 per month

Why invest in a program instead of commissioning a new website or other marketing projects? In a word: traction. With a program, your marketing foundation will be shored up or completely rebuilt, you’ll convert low-hanging fruit to gain momentum, and you’ll see accelerated results as you progress with the program. Projects take 3-10x longer to deploy as agencies have to chase new projects as soon as one has been landed, and a combination of deliverables is needed to produce results.

How Innovaxis Compares

What can you expect to pay for partnering with Innovaxis and how does it compare to the cost of hiring a full-time marketing employee*? Here are some price ranges of custom marketing programs based on our experience:

Agency Size Marketing Investment
Very Small: <5 emps.   $500-$2,500 per month
Small: <20 emps.   $2,500-$7,500 per month
Medium: 20-50 emps.   $5,000-$12,500 per month
Large: 50+ emps.   $10,000+ per month
Fractional CMO   $200-$350 per hour
Marketing Hire   Annual Salary**   Monthly Salary**
Coordinator   $36,000 to $75,000   $3,000 to $6,250
Manager   $48,000 to $114,000   $4,000 to $9,500
Director   $55,000 to $175,000   $4,500 to $14,500
CMO   $66,000 to $240,000   $5,500 to $20,000

* Marketing hires typically only have 2-3 of the 16 different marketing skills
** Numbers generated using Indeed’s salary tool