Innovaxis custom B2B marketing programs will fuel your growth with sustained, double or triple-digit revenue growth and a 300%+ ROI within the first 18 months.
It’s common for software vendors to feel disconnected with other marketing agencies, whose work can feel cookie-cutter because they don’t really understand your business, your value and differentiation, and what prospects need from you.
We’ve also been in your shoes: having worked with numerous software companies over the last 30 years, Innovaxis understands product development, channel development, pricing, and what software vendors need to drive growth.
Some of Our Software Clients
Software Vendor Marketing Services
Hover over each service offering to learn more:
Marketing Strategy
Marketing Strategy
- Market research and competitive intelligence
- Marketing audits
- Strategic marketing planning
- Brand storytelling
- Content strategy
- Blue Ocean Strategy
Content Marketing
Content Marketing
- Professional copywriting
- Creation of foundational web pages, blogs,
guides, whitepapers, case studies - Email, direct mail, advertising, and PR campaigns
- Videos
- Social media
Digital Marketing
Digital Marketing
- Website design and development
- Ecommerce development
- Graphic design
- Search engine optimization (SEO)
- Google Ads, LinkedIn and other Pay-per-Click (PPC)
- Marketing automation
Product Marketing
Product Marketing
- Blue Ocean Strategy
- Market research and competitive intelligence
- Product roadmap Development
- Product/marketing requirements Documentation (PRD/MRD)
- Beta testing
- Launch support and e-commerce
- Minimum advertised price (MAP) policy creation
Channel Marketing
Channel Marketing
- Market research and competitive Intelligence
- Channel program development and discount structures
- Global channel partner recruitment
- Channel web portal development and microsites
Pricing Strategies
Pricing Strategies
- Value-based pricing formulation
- Identification of list price, channel pricing, and street price
- Incentives and pricing-related promotions
- Bundling opportunities
Highlighted Case Studies
Your Marketing Partner
In a world where marketing agencies overpromise and underdeliver, Innovaxis stands out with its dedication, expertise, and results-oriented approach tailored specifically for software vendors. Contact us to learn how your marketing can fuel your growth and what a marketing audit could do for you.
