The critical link between understanding what the market needs—the voice of the customer (VOC)—and how to deliver products and services profitably is product management. This is how true innovation is created. Most new products and services fail because companies aren’t listening to the VOC. This happens because they lack a dedicated product manager to conduct market research with customers, prospects and channel partners.
Companies that rely on sales and engineering to perform product management as a secondary responsibility run the risk of offering exactly what the market does not need. This can easily waste tens of millions of dollars – Innovaxis has witnessed this firsthand as our team members have served as product managers in previous roles.
Innovaxis Product Management Services
Whether you need everything or to supplement current resources, we offer the following:
- Product roadmap development
- Marketing/product requirements formulation (MRD/PRD)
- Beta testing
- New product & service launches
If you need to enhance your product management capabilities, contact us.
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