Our team of writers, digital marketing specialists, and designers are voracious readers. Here are the top recommendations from our B2B bookshelf:
Building A Story Brand
A guide to creating a clear and compelling message for your brand, based on storytelling principles, to attract more customers and grow your business.
Blue Ocean Strategy
The first book in a business trilogy that explores how to create new markets or “blue oceans” by breaking free from competition and disruption to achieve sustainable growth and success.
Blue Ocean Shift
The second book in a business trilogy that explores how to create new markets or “blue oceans” by breaking free from competition and disruption to achieve sustainable growth and success.
Beyond Disruption
The third book in a business trilogy that explores how to create new markets or “blue oceans” by breaking free from competition and disruption to achieve sustainable growth and success.
The Ideal Team Player
A book that presents the three essential virtues of an ideal team player – humility, hunger, and people smarts – and explains how to cultivate them in yourself and others to build a strong and effective team.
The Advantage
One of three books by Patrick Lencioni that provide practical guidance and insights on how to build healthy organizations, effective teams, and overcome common dysfunctions that hinder teamwork and productivity.
The 5 Dysfunctions of a Team
One of three books by Patrick Lencioni that provide practical guidance and insights on how to build healthy organizations, effective teams, and overcome common dysfunctions that hinder teamwork and productivity.
Emotional Intelligence 2.0
A guide to increasing your emotional intelligence and using it to better manage your relationships, stress, and emotions – and improve your overall well-being.
How to Win Friends & Influence People
A classic read that provides timeless advice on how to build strong relationships and influence people by being genuinely interested in others, listening actively, and finding common ground.
4 Disciplines of Execution
A guide to achieving your most important goals by focusing on the right activities, keeping score, and creating a culture of accountability and commitment.
Scaling Up
A book that outlines a practical roadmap for growing your business by implementing proven strategies and processes, scaling up your operations, and developing your leadership skills.
The Tipping Point
One of three books by Malcolm Gladwell that explore how small changes, unusual opportunities, and rapid decisions can lead to big breakthroughs and success.
Outliers
One of three books by Malcolm Gladwell that explore how small changes, unusual opportunities, and rapid decisions can lead to big breakthroughs and success.
Blink
One of three books by Malcolm Gladwell that explore how small changes, unusual opportunities, and rapid decisions can lead to big breakthroughs and success.
The Alchemist
A novel about a young shepherd who embarks on a quest to discover his personal legend, encounter life-changing experiences, and learn the secrets of the universe.
Tested Advertising Methods
A comprehensive, yet slightly dense, textbook to creating effective advertisements that grab attention, appeal to customers’ needs and emotions, and drive sales.
They Ask You Answer
A practical guide to leveraging content marketing to attract, engage, and convert customers by answering their questions, addressing their concerns, and providing valuable information that builds trust and credibility.
The Undoing Project
The story of two psychologists who revolutionized our understanding of decision-making, human behavior, and the limitations of rationality.
Sales EQ
A must-read that reveals the emotional intelligence skills and strategies needed to close complex deals, build lasting relationships, and become a top-performing salesperson.
Nudge
A book that explores how small, subtle changes in our environment and context can influence our decisions and behavior, and how we can use this knowledge to nudge ourselves and others toward better choices and outcomes.
Smart Choices
A practical guide to making better decisions by using a structured, analytical approach that involves identifying objectives, generating alternatives, assessing risks, and considering consequences.
The Subtle Art of Not Giving a F*ck
A self-help book that challenges traditional positive thinking and encourages readers to embrace discomfort, uncertainty, and failure as opportunities for growth, learning, and living a meaningful life.
