Sean Parnell
Innovaxis Named Top Digital Marketing Agency, Again
For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016
Clutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.
Agency Selection Methodology
This
new research by Clutch identifies Chicago-based agencies with
exceptional records of client service in digital marketing. Clutch uses a
proprietary Leaders Matrix methodology that maps each digital marketing
agency’s focus on digital marketing services against their ability to
deliver based on client expectations.
“In today’s digitally
focused market, businesses of all sizes benefit from a strong online
presence,” stated Eleonora Israele, Analyst at Clutch. “Innovaxis has
shown the ability to plan and execute complex digital marketing
campaigns that increase their clients’
B2B Marketing Automation Software: 3 Critical Factors for Success
When successful, marketing automation software can take your business-to-business (B2B) marketing and lead generation to the next level. Marketing automation can also cost you at least $7,000 to $15,000 per year and not produce a single lead.
So, how do you avoid an epic fail?
Don’t Believe the Hype
Remember Public Enemy? Before you fall for the hype, take a good look at your business to see if you’re ready for marketing automation. Even the most amazing software tool can’t help someone that without a written marketing plan, a compelling website and content that resonates with your target market.
I’m reminded of one of our clients that spent $10,000 on HubSpot and never used it because they had a dated WordPress website (actually blacklisted by Google because it got hacked and contained malware),
... Continue Reading >>The B2B Marketing Opportunity
Aimless acts of marketing, neither strategic nor holistic, have cost companies selling business-to-business (B2B) millions in missed leads, revenue and profits – not to mention the cost of these failed marketing services.
Seeing the need for B2B marketing that generates results, we launched Innovaxis Marketing Consulting in January 2007. During the recession and subsequent (tepid) economic recovery, Innovaxis has increased client website traffic and lead generation by 300% on average. And it costs nothing because it usually pays for itself in 6-9 months, sometimes sooner. Here’s how…
Marketing = Macro Sales
We believe that the essence of marketing ultimately boils down to strategy and execution. Successful marketing makes it easy for you and your sales reps to get in front of new prospective clients and sell with a shorter sales cycle.
... Continue Reading >>Adobe Business Catalyst vs. WordPress
For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?
We’ve developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we’ve found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.
Compare WordPress and Adobe Business Catalyst for yourself:
Feature Adobe Business Catalyst (ABC) WordPress (WP) CMS Developer Adobe WordPress.com (open source) CMS Type Pure cloud Hosted software Code Type HTML PHP Software Updates Automatic: rolled out by Adobe each week You have to update WP every 1-2 months, which may or may not be compatible with your plug-ins Hosting Amazon Web Services 3rd party hosting providers or your server Email Hosting Up to 10 emails included,... Continue Reading >>Innovaxis Named Top 10 Chicago Web Developer by Clutch
Clutch recently published new research on leading web development firms in the Greater Chicago Area.
Analysts examined Chicago based firms who have proven their success through projects for domestic and international clients. The top firms were selected based on over a dozen quantitative and qualitative factors including company experience, positive client reviews, and market presence.
Among the leading web development firms: Innovaxis Marketing Consulting!
Not bad, considering that only about 40% of our revenues come from website development…
See the complete research report here.
Contact us to see how our website development capabilities to accelerate your profitability
... Continue Reading >>On-Site SEO Best Practices: How to Maximize Content Visibility
When:
Monday, January 19, 2015
6:00 PM to 8:00 PM
Where:
Sully’s House
1501 N Dayton St, Chicago, IL (map)
Sean Parnell, President of Innovaxis Marketing will be leading the discussion on Search Engine Optimization. Sean has been featured on the Business Catalyst Blog and you can read one of his posts here: http://www.businesscatalyst.com/bc-blog
Agenda
- 6:00 to 6:30 — Networking
- 6:30 to 7:30 — Presentation
- 7:30 to 8:00 — Discussion
Adobe Business Catalyst Security
As an Adobe Business Catalyst partner, we get asked about the security of both e-commerce and non-ecommerce websites using this cloud web content management system (WCMS). To provide the highest level of security, and to avoid things like the Heartbleed security bug, Adobe leverages the Tier 1 data center security of Amazon and attest to PCI DSS compliance – i.e. does not store sensitive credit card information. Read more below about the security of Adobe Business Catalyst.
Amazon Data Center
All Adobe Business Catalyst websites are hosted by Amazon Web Services (AWS). AWS’s world-class, highly secure data centers utilize state-of-the art
electronic surveillance and multi-factor access control systems. Data
centers are staffed 24×7 by trained security guards,
3 Steps for Implementing On-Page SEO Best Practices in BC
Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.
When people talk about search engine optimization (SEO), most are really talking about link building. While building links is important to enhance the visibility and SEO for any given website, we’ve found that it’s becoming increasingly more important to implement on-page SEO with every new Google algorithm release.
For our clients, we’ve consistently increased their traffic, lead generation and e-commerce sales by 100-300% by implementing these 3 On-Page SEO Best Practices.
Step 1: Implement Custom Metadata
Custom metadata needs to be well written and implemented on every page on your site,
Book Recommendations for Entrepreneurs
I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I’ve read since then is Blue Ocean Strategy. In it, co-authors W. Chan Kim and Renée Mauborgne identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable—the single largest piece missing from other business books, from my experience.
Here at Innovaxis, our clients utilize our market research, competitive intelligence and product management services in order to apply Blue Ocean Strategy into product roadmap,
... Continue Reading >>Website Development vs. Web Design
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.
... Continue Reading >>