B2B Technology Marketing Services

Software vendors, hardware manufacturers, technology integrators, and value-added resellers (VARs) that want to grow double digits every year rely on Innovaxis to develop and spread thought leadership that generates leads and sales. Few industries are as competitive as technology, so the Innovaxis team will help you leverage new digital marketing technology, content marketing and strategy to give you a competitive advantage. The Innovaxis team has led product management and marketing communication activities working directly for technology companies, including Shure, Bell & Howell Scanners (now Kodak Alaris), and even part of what become present day Rhapsody/Napster so we’ve been in your shoes.

We’ve also worked with software vendors in such industries as ACH direct deposit, accounting software, AP automation, AR automation, business intelligence, construction project management, devops, document capture, document management, enterprise content management (ECM), healthcare analytics, loan origination, payroll tax management, time tracking, and workflow automation.

In addition to our marketing promotions capabilities, we also offer special expertise in conducting market research, developing and launching new products, pricing strategies, and developing global distribution channels.

Whether it’s supplementing your marketing staff without adding headcount or if you’re considering outsourcing all of your marketing efforts, we ask: What can we do for you?