Double-digit growth for this year and beyond starts with a marketing audit and plan today
For marketing to effectively increase lead generation and sales year after year, conducting due diligence is essential. Many agencies will whip up a proposal based on 1-2 conversations with you – this is not enough to develop a holistic marketing strategy. At best you’ll generate only tepid results; at worst, it could cause you to waste a lot of money and time on marketing activities that won’t generate any results at all.
That’s why we’ve developed the Innovaxis Strategic Marketing Audit & Planning Service for B2B companies and nonprofits: to serve as deep-dive, marketing due diligence that leads to development of a clear marketing strategy for generating the results you want.
The Innovaxis Strategic Marketing Audit & Planning Service identifies:
- What’s not working, why and what can be done about it
- What’s working but not as well as it should be
- Additional, new efforts that can increase lead generation and sales
- How your marketing can fuel sustainable, double-digit growth overall
The effort typically takes 3-5 weeks and results in a comprehensive report with an executive summary, detailed findings, and plan for generating sustainable, double-digit growth for the next 1-3 years.
Additional services can be provided separately, including analysis of secondary websites or market research interviews with your customers, prospects or competitors to ensure your plan is firmly rooted in reality.
What You Get
A deep dive into where you have invested the most time and money (whichever are applicable):
- Your website: brand story messaging, thought leadership, content marketing quality, design, usability (UI/UX), and performance
- Onsite search engine optimization (SEO): keyword research, how effective keywords have been incorporated into key areas of your site, Google rankings, organic search traffic behavior, crawl issues, core web vitals, and technical SEO elements
- Offsite SEO: linking domains, Google PageRank, opportunities for free and paid directory listings, and earned PR opportunities (including articles)
- Social media presence: LinkedIn, X/Twitter, Facebook, Instagram
- Pay-per click campaigns: Google Ads, Microsoft Ads, LinkedIn Campaigns, and more
- Campaigns: email, direct mail and advertising
- Events: in-person and virtual
- PR: press releases, articles, news, presence on third-party websites
- Marketing technology: website infrastructure, marketing automation (HubSpot, Zoho, etc.), and use of other technologies
- Reporting: how you measure and communicate marketing progress
- Competitors: digital footprint and anything else you want to learn from them (competitive intelligence market research)
- Other options: product marketing/management, channel programs, pricing, and anything else not listed here that’s part of your marketing activities
The Process
- Kick-off with your team – including those key team members who interact with your customers
- Optional: interviews with customers, prospects, channel partners, end-users, field personnel, and even competitors
- A holistic and comprehensive analysis by our team of consultants is performed over the next 3-5 weeks
- Presentation of your strategic marketing audit and plan to you and your team
- Formulation of custom marketing program options, with three scope and budget levels to choose from for Innovaxis to implement as your strategic marketing plan
Request a Strategic Marketing Audit & Plan Consultation
Simply fill out the form below and we’ll be in touch to schedule a time to discuss whether this effort is right for you. If you’d like to see an example of what your strategic marketing audit and plan would look like, we can show you on our call:
