On-Site Search Engine Optimization (SEO) Services

On-Site Search Engine Optimization

Drive New Customer Acquisition with On-Site Messaging that Resonates

For SEO to be effective, it must be grounded in a deep understanding of your business and the needs of your prospects. If you know what your prospects are searching for (keyword phrases), you can leverage SEO to attract them to your site.

The Importance of On-Site SEO

Well-written, informative content is the foundation of on-site SEO. Unlike off-site SEO – content placed outside of your website to bolster your brand’s reputation and visibility – on-site SEO refers to optimizing the content and performance of your website.

Key benefits of on-site SEO include:

  • Improved Rankings: quality content with relevant keywords elevates your company’s position on search engine results pages (SERPs)
  • Increased Website Traffic: targeted keywords eliminate noise and drive the right prospects to your site
  • Lead Generation: once prospects realize you can solve their problems, they will want to talk with you
  • New Customer Acquisition: an increase in qualified leads will fuel your growth and increase the value of your business

Core Components of On-Site SEO

1. Strategic, Quality Copywriting
Thin, fluff-filled, irrelevant, or overly promotional content may increase rankings and generate traffic but may turn quality leads away. SEO efforts will be for naught if your target audience visits your site but doesn’t connect with your messaging.

To hook prospects and convert them into clients, Innovaxis creates content that educates prospects on what problems you solve and how you do it. This content includes:

  • Web pages
  • Blog posts and articles
  • Case studies
  • Guides and whitepapers
  • Data/solutions sheets
  • Solution comparisons
  • ROI calculators
2. Keyword Research
To bring the right prospects to your site, you must understand what your prospects search for – i.e. keyword phrases. Innovaxis takes a two-pronged approach to identify the keywords that are most relevant:

  • Brand Storytelling: we use a proven process to discover the issues that keep your prospects up at night and understand what they search for
  • Analytics: we leverage tools like the Google Ads Keyword Planner, Moz, SEMRush, and SpyFu as well as your competitors’ websites, to research popular keywords, prioritize the most relevant with the highest volumes, monitor your rankings, and develop a strategy to increase them
3. Content Optimization
In addition to creating original content, Innovaxis will optimize your existing website content. To do this, we will implement on-site SEO best practices, including:

  • Natural keyword integration
  • Strategically written page titles, meta descriptions, and H1 headings
  • SEO footers that list popular solutions and served markets
  • Clear calls-to-action that guide prospects through the sales funnel
  • Ensuring your sitemap.xml and robots.txt files are structured properly
  • Using href-lang tags, page canonicalization, and schema markups
4. User Experience (UX)
User experience is critical for your on-site SEO strategy: prospects are more likely to engage with a site if it is well-structured, easy to navigate, and mobile-friendly. Innovaxis enhances user experience by optimizing the following:

  • Site speed
  • Mobile responsiveness
  • Other Google Core Web Vitals
  • Onsite navigation and search
  • Overall web design

On-Site SEO Is Not Enough

Increasing website traffic with on-site SEO is no longer enough to drive sustainable, double-digit revenue growth by itself. To convert prospects into customers, your website must be bolstered by high quality content that demonstrates your understanding of your prospects’ challenges and how your solutions overcome them – this is achieved by brand storytelling, which is the substance of your branding.

Increasingly, even websites that follow all on-site SEO best practices still struggle to rank well for some of the most important keywords. With ChatGPT and other AI content generators, more content is being produced than ever before, so on-site SEO may work for niche keywords but is no longer sufficient to rank organically for popular, high-intent keywords. To boost your rankings, it’s essential to publish unique content on reputable third-party sites with high domain authority. This is accomplished through off-site SEO involving content syndication and link building, avoiding shady “black hat” tactics.

Learn more about off-site SEO best practices >

Innovaxis: Your Partner in On-Site SEO Success

Innovaxis excels at increasing lead generation and new customer acquisition with extensive on- and off-site SEO experience, brand storytelling, and more.

Speak with an SEO expert to learn how to generate sustainable, double-digit revenue growth for your company.

Contact us to learn more about SEO