Solving your sales and marketing problems and achieving double-digit growth starts with marketing due diligence and planning based on its findings
Conducting marketing due diligence is essential for marketing to increase lead generation and sales year after year. Many agencies will whip up a proposal based on 1-2 conversations with you but this is not enough to develop a holistic marketing strategy. At best, you’ll generate tepid results; at worst, it could waste a lot of your money and time on marketing activities that don’t generate any results at all.
The Innovaxis Strategic Marketing Audit & Planning Service serves business-to-business companies and nonprofits as deep-dive marketing due diligence that leads to the development of a clear marketing strategy for generating the results you want.
The Innovaxis Strategic Marketing Audit & Planning Service identifies:
- What’s not working, why, and what can be done about it
- What’s working but not as well as it should be
- New marketing efforts that will increase lead generation and sales
- How your marketing can fuel sustainable, double-digit growth overall
The audit and planning effort typically takes 3-5 weeks and results in a comprehensive report with an executive summary, detailed findings, and a plan for generating sustainable, double-digit growth for the next 1-3 years.
Pricing starts at $5,000 and would only be more if you have secondary websites or would like market research interviews conducted with your customers, prospects or competitors to ensure your plan is firmly rooted in reality.
If you’re not sure you want to invest in a marketing audit, contact us to see an example audit to see if the Innovaxis Strategic Marketing Audit & Plan is right for you, and we’ll even conduct a preliminary audit for you at no charge.
What You Get
A deep dive into where you have invested the most time and money (whichever is applicable):
- Your website: brand story messaging, thought leadership, content marketing quality, design, usability (UI/UX), and performance
- Onsite search engine optimization (SEO): keyword research, how effective keywords have been incorporated into key areas of your site, Google rankings, organic search traffic behavior, crawl issues, core web vitals, and technical SEO elements
- Offsite SEO: linking domains, Google PageRank, opportunities for free and paid directory listings, and earned PR opportunities (including articles)
- Social media presence: LinkedIn, X/Twitter, Facebook, Instagram
- Pay-per-click campaigns: Google Ads, Microsoft Ads, LinkedIn Campaigns, and more
- Campaigns: email, direct mail, and advertising
- Events: in-person and virtual
- PR: press releases, articles, news, presence on third-party websites
- Marketing technology: website infrastructure, marketing automation (HubSpot, Zoho, etc.), and use of other technologies
- Reporting: how you measure and communicate marketing progress
- Competitors: digital footprint and anything else you want to learn from them (competitive intelligence market research)
- Other options: product marketing/management, channel programs, pricing, and anything else not listed here that’s part of your marketing activities
The Process
- Kick-off with your team – including those key team members who interact with your customers
- Optional: interviews with customers, prospects, channel partners, end-users, field personnel, and even competitors
- A holistic and comprehensive analysis by our team of consultants is performed over the next 3-5 weeks
- Presentation of your strategic marketing audit and plan to you and your team
- Formulation of custom marketing program options, with three scope and budget levels to choose from for Innovaxis to implement as your strategic marketing plan
Request a Strategic Marketing Audit & Plan Consultation
Simply fill out the form below, and we’ll get in touch to schedule a time to discuss whether this effort is right for you. If you’d like to see an example of what your strategic marketing audit and plan would look like, we can show you on our call and also provide findings from a preliminary audit of your marketing:
