Marketing Strategy

Key Ideas

• Content is the #1 form of SEO
• We will author all written content for your website
• Combined with visually appealing web design and simple navigation, your visitors will have the optimum experience

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Website Content Workshop

When it’s time to overhaul your website, how do you make sure you get the right content on the new site? It’s important to have discussions with stakeholders to understand their expectations, subject matter experts (SMEs) to tap into more valuable content, and to survey your channel, clients and customers to understand what they really want from your site—your site’s “value-add.” If you skip this step, it is likely that no one will be happy with your new website.

Do you want to do this yourself? Let the experts do it. Utilizing our market research background, Innovaxis will conduct in-depth interviews with all key stakeholders, SMEs and customers to capture the shape and direction of your overall company message. We’ll then provide a recommendation brief based on these interviews that can be used to drive messaging both online and offline.

Why Use Innovaxis for Website Content Strategy?

• We are the only marketing consulting firm to offer this service
• Our professional, published writers will create your web content
• We give website visitors what they want, not fluffy ad copy or “black hat” SEO
• We will transform “consumer-ish” websites into powerful lead engines for B2B clients
• We have experience in many industries
• Our market research background gets us up to speed quickly in new industries

Request a Website Audit.