Why Website Development Projects Fail

Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure

A new website is an exciting step for any business, whether it’s a build-from-scratch project or more of a renovation.

Why then are so many marketing leaders and business owners unhappy with their website? Why do so many well-meaning website developers and marketing agencies go wrong?

Based on our experience, which includes creating our first web page in 1995, most website projects fail because they are done backwards: they start as creative endeavors instead of being a strategic demand generation engine and end up serving as a digital brochure that doesn’t increase demand or generate leads.