Tag: website development
6 Criteria for Identifying the Best Fit Web CMS
Are you looking to develop a new website but aren’t sure what to build it on?
How confident are you that you’re on the best fit website content management system (CMS) for you organization? Thinking about migrating?
Whether you’re looking to migrate your website or develop a new one, here’s a quick guide for helping you identify what to look for in a new web CMS.
Create & Edit Content in Seconds (All Users)
Your CMS should enable you to creating and edit content without having to be a website developer and/or know HTML. For this to be possible, you need a user-friendly interface, starting with an ability to quickly select a theme or use a template that matches your brand so you can instantly start creating content without a developer.
… Continue Reading >>Landing Page Best Practices
Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or generating the leads you want.
Having created thousands of landing pages for our clients, we’ve learned what works and what doesn’t when it comes to these important lead generators. No single recipe will work for all businesses, but here are guidelines for developing a successful landing page.
To Gate or Not to Gate
Which content should be gated? It’s the question all marketers have asked themselves at one point. While the answer can be subjective based on your goals, here are our recommendations for deciding what content is worth gating behind a form.
… Continue Reading >>5 Key Building Blocks of Successful B2B SEO
There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.
Keyword Rankings
“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz
Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money.
… Continue Reading >>Why SEO?
Before you jump into the bottomless pool of opinion on how to do B2B search engine optimization (SEO), it’s important to consider an often-overlooked question in the overheated debate around SEO strategy: Why do it? What is the underlying goal?
SEO is perhaps the single most misunderstood factor around the process of creating a B2B website in the hope of converting visitors into customers: if you don’t have high-quality content aligned to a sales and marketing strategy, an SEO strategy is worthless.
The Whole Point
Strange but true – SEO efforts often overlook the fundamental purpose behind the whole exercise: delivering information to a target audience in a way that will prompt them to buy what you’re selling.
… Continue Reading >>The ABCs of SEO
It is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.
We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.
… Continue Reading >>Farewell, Adobe Business Catalyst – What’s Next?
At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice.
Sadly and unexpectedly, Business Catalyst announced that they will end-of-life the platform by March 26, 2020. Adobe originally wanted to pull the plug in 2018, but pushed the date back as torches were lit and pitchforks were being sharpened. This leaves more than 700,000 websites currently hosted on Adobe with the daunting task of migrating to another platform.
Choosing a WCMS for your B2B website can be a struggle. There are so many – trendy platforms entice you with promises of do-it-yourself website designs and minimal prices.
… Continue Reading >>Sales & Marketing Alignment: Strategy vs. Tactics
If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be.
Getting everyone on the same page, in the same boat, on the same planet, holding hands and having a beer together, is, apparently, a goal upon which we all agree and a topic that generates no end of strategies for how to reach it.
Can there possibly be anything left to say? If not, then why isn’t your sales and marketing aligned?
Misalignment
The idea of sales and marketing professionals locked in endless disagreement over how to grow a business seems a little dated at this point.
… Continue Reading >>Innovaxis Named Top Digital Marketing Agency, Again
For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016
Clutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.
Agency Selection Methodology
This
new research by Clutch identifies Chicago-based agencies with
exceptional records of client service in digital marketing. Clutch uses a
proprietary Leaders Matrix methodology that maps each digital marketing
agency’s focus on digital marketing services against their ability to
deliver based on client expectations.
“In today’s digitally
focused market, businesses of all sizes benefit from a strong online
presence,” stated Eleonora Israele, Analyst at Clutch. “Innovaxis has
shown the ability to plan and execute complex digital marketing
campaigns that increase their clients’
Adobe Business Catalyst vs. WordPress
For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?
We’ve developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we’ve found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.
Compare WordPress and Adobe Business Catalyst for yourself:
Feature Adobe Business Catalyst (ABC) WordPress (WP) CMS Developer Adobe WordPress.com (open source) CMS Type Pure cloud Hosted software Code Type HTML PHP Software Updates Automatic: rolled out by Adobe each week You have to update WP every 1-2 months, which may or may not be compatible with your plug-ins Hosting Amazon Web Services 3rd party hosting providers or your server Email Hosting Up to 10 emails included,… Continue Reading >>Innovaxis Named Top 10 Chicago Web Developer by Clutch
Clutch recently published new research on leading web development firms in the Greater Chicago Area.
Analysts examined Chicago based firms who have proven their success through projects for domestic and international clients. The top firms were selected based on over a dozen quantitative and qualitative factors including company experience, positive client reviews, and market presence.
Among the leading web development firms: Innovaxis Marketing Consulting!
Not bad, considering that only about 40% of our revenues come from website development…
See the complete research report here.
Contact us to see how our website development capabilities to accelerate your profitability
… Continue Reading >>