Tag: thought leadership
The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It
As technology continues to advance, companies are turning to AI-powered chatbots and language models like ChatGPT to handle marketing initiatives and content creation.
While these intelligent bots can be useful, they also have several major drawbacks that companies should consider before fully relying on this technology.
The Cofounder and CEO of OpenAI – the company that created ChatGPT – has acknowledged the bot’s shortcomings, calling it a “horrible product” on an episode of the New York Times tech podcast. The criticism stems from the glitchy instability of the site, but there are also concerns of misinformation and malicious intent (note: the bot reportedly passed the Turing test, a gauge of human intelligence equivalency developed by mathematician Alan Turing,
… Continue Reading >>How Content Marketing Can Drive Double-Digit Sales Growth
With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofits have a unique opportunity to grow their share of the market.
But it won’t happen for everyone. As with luck, economic tailwinds favor the prepared. That’s why it’s critical to establish an effective content marketing strategy.
Door knocking, cold calling, and tradeshows might have been effective in the past but that’s no longer the case for most businesses – even if you can find enough salespeople to do it.
Today’s markets demand educational, online content – with information that helps educate prospects who are increasingly researching solutions before ever speaking to you.
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