How to Unlock the Power of Your B2B Website with Structured Data

The first objective of any marketing effort is to get your message where it needs to go. In digital marketing, your first audience is often a search engine: the powerful, frequently misunderstood gatekeepers of the internet.

Search engines are designed to deliver the best possible results based on what you’re searching for. To do so, automatically, they have to decipher and reconcile thousands of formats, languages and vocabularies associated with website coding.

The addition of “structured data” – highly organized blocks of code added to web pages to provide search engines with additional page details – can streamline this process by “speaking” to search engines directly, in a vocabulary they can easily interpret.