Tag: strategy
What Goes Into B2B Marketing Blogging?
In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.
For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.
Recipe for Success
Here’s the recipe for a successful B2B marketing and lead generation effort:
- We thoroughly research all relevant keywords (usually at least 700) and prioritize the top 1, 3, 10 keywords to focus all content generation, organic search and paid search initiatives
- We evaluate our client’s website to see how all existing content can be optimized so they get a lot more lead generation from what they already have,
Strategic vs. A La Carte B2B Marketing
If you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.
To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.
À La Carte B2B Marketing
Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer,
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