Tag: sales and marketing alignment
Leveraging B2B Marketing Efforts for Double-Digit Growth
The B2B sales and marketing landscape can be a murky place.
Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn’t necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new “must do” marketing platform or technology pops up on the scene.
It’s never been easier to sink time and money into marketing your business. What’s harder is creating a focused and disciplined strategy that’s tied to genuine and measurable ROI.
At Innovaxis, we specialize in helping B2B businesses develop and implement marketing strategies that deliver sustainable,
… Continue Reading >>The Stock Market Is Booming, So Why Isn’t Your Business?
The stock market is at all-time highs. The economy is in the seventh year of expansion since the Great Recession. Big business has never been more
profitable, even before proposed cuts to lower the corporate tax rate.
So why aren’t small and mid-sized businesses growing at the same rate? Why is it so difficult to generate new business? How can SMBs compete against
big business?
If the answers were clear, SMBs would be growing along with the rest of the economy. Instead, they suffer from many hidden barriers to growth. One
of the most common, and most damaging, is a misalignment between sales and marketing.
Buyerlytics Plus is the product of 30 years of combined sales and marketing best practice experience between Innovaxis and Infinity,
… Continue Reading >>Buyerlytics® Plus Creates a New Opportunity for Businesses to Achieve 10X Growth
Innovaxis & Infinity Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models
Chicago & Cedar Rapids – October 30, 2017 – Infinity, Inc., a Cedar Rapids-based sales and service agency, today announces the launch of Buyerlytics Plus: a new way for business-to-business (B2B) technology and service companies to achieve 10X sales growth by aligning sales and marketing.
Buyerlytics Plus provides integrated sales and marketing through Infinity’s strategic partnership with Innovaxis, a Chicago-based marketing consultancy
and managed services firm.
The Case for Sales & Marketing Alignment Best Practices
While markets have rebounded since the Great Recession, many organizations between $25 and $100 million in annual revenues are still experiencing a
lack of growth.
Sales & Marketing Alignment: Strategy vs. Tactics
If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be.
Getting everyone on the same page, in the same boat, on the same planet, holding hands and having a beer together, is, apparently, a goal upon which we all agree and a topic that generates no end of strategies for how to reach it.
Can there possibly be anything left to say? If not, then why isn’t your sales and marketing aligned?
Misalignment
The idea of sales and marketing professionals locked in endless disagreement over how to grow a business seems a little dated at this point.
… Continue Reading >>