Marketing Agency vs. In-House Hiring: What Works Best?

With 25 years in B2B marketing—from market research to product management to agency consulting—I have found that marketing firms have a 3x faster and bigger impact than a full-time hire, often at a lower cost – if you find the right agency, and these two approaches are not mutually exclusive.

Effective Demand Generation Requires a Multitude of Skillsets

Marketing agencies use a team of specialists vs. expecting one person to be able to do it all. Maximizing demand and lead generation today requires a multitude of skill sets – here are the top 16:

1. Marketing auditing,