Custom Market Research vs. Analyst Reports

Gartner, Forrester, IDC, Frost & Sullivan – all of these analyst firms do good work, giving us a good handle on macro trends in the market.

However, what happens when you need to size the market, your brand share, and growth for, say, the market opportunity for selling handheld induction heating tools to repair farming equipment? Or how many production document scanners sold through enterprise content management (ECM) resellers? Or how many miles of trenchless sewer rehabilitation technology have been used in the last 10 years? No analyst report on the planet contains this information.

How Analyst Firms Obtain Data

Analyst firms rarely size the market by interviewing resellers, distributors and other channel partners but instead interview many of the same vendors to whom they sell their marketing reports,