Tag: keywords
What Goes Into B2B Marketing Blogging?
In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.
For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.
Recipe for Success
Here’s the recipe for a successful B2B marketing and lead generation effort:
- We thoroughly research all relevant keywords (usually at least 700) and prioritize the top 1, 3, 10 keywords to focus all content generation, organic search and paid search initiatives
- We evaluate our client’s website to see how all existing content can be optimized so they get a lot more lead generation from what they already have,
ECM Keyword Searches: What Generates the Most Website Traffic
I ran a search for the following keywords on the Google AdWords Keyword Tool and found the following monthly searches—vendors and resellers of document imaging and enterprise content management (ECM), take note for your website content and SEO strategies. Keep in mind, however, that the more generic the keyword, the harder it will be to gain a foothold in the top three search results. Ask us about how to get around this.
Keyword
Monthly Searches
Scanner
20,400,000
Human Resources
11,100,000
SharePoint
6,120,000
PDF Conversion
3,350,000
IT Outsourcing
2,740,000
OCR
2,740,000
Scanners
2,740,000
Purchase Order
1,830,000
Supply Chain
1,830,000
IT Management Services
1,500,000
Risk Management
1,500,000
Invoicing
1,220,000
Workflow
1,220,000
Data Entry
1,000,000
ECM
1,000,000
Microfiche
823,000
Content Management
673,000
Online Forms
673,000
Scan Software
673,000
Data Management
550,000
HP Scanner
550,000
Medical Records
550,000
Storage Device
550,000
Canon Scanner
450,000
Document Management
450,000
Epson
450,000
Online Storage
450,000
Document Conversion
400,000
Scanner Program
368,000
Accounts Receivable
301,000
Computer Backup
301,000
Data Storage
301,000
Records Management
301,000
Windows Scanner
301,000
Benefits Compensation
246,000
Disaster Recovery
246,000
Document Scanning
246,000
Epson Scan
246,000
Network Storage
246,000
Scanner Printer
246,000
Archive Storage
201,000
Contract Management
201,000
Data Processing
201,000
Document Imaging
201,000
Business Continuity
165,000
Document Scanner
165,000
Manged Services
165,000
Online Purchase Order
165,000
Storage Server
165,000
Data Migration
135,000
Form Builder
135,000
Cloud Storage
110,000
Document Services
110,000
Email Management
110,000
Portable Scanner
110,000
Data Capture
90,500
Microfilm
90,500
Wide Format Printers
90,500
Wide Format Printing
90,500
Document Scanner
74,000
Wide Format Printer
74,000
Fujitsu Scanner
64,000
Patient Records
60,500
Storage Backup
60,500
Electronic Forms
49,500
Kodak Scanner
49,500
Form Processing
40,500
SharePoint Document Library
40,500
Book Scanning
33,100
Enterprise Content Management
27,100
Archival Storage
22,200
Forms Processing
22,200
Laserfiche
18,100
Document Workflow
14,800
Large Format Scanner
14,800
MFP Scanner
14,800
Data Center Service
12,100
Wide Format Scanner
12,100
Document Capture
9,900
Document Migration
9,900
Large Format Scanning
9,900
Invoice Processing
8,100
Wide Format Scanning
8,100
Aperture Card
5,400
Information Lifecycle Management
4,400
ImageSilo
2,400
Accounts Payable Automation
1,600
HR Automation
1,600
Cloud Document Management
1,000
Human Resources Automation
880
Mailroom Outsourcing
320
Virtual Mailroom
120
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