The Formula for Successful Messaging in Headlines, Ads, Emails & Everything

The book Tested Advertising Methods by John Caples is an all-time classic and must read for all marketing professionals.

Though first published in 1932, the fifth edition has been updated so that its even more relevant today and, in our opinion, is relevant for print and digital ads, Google Ads and other pay-per-click campaigns as well as for blog post and web page titles (H1 headings), page titles and meta descriptions (SEO), email campaign subject lines and preview text, direct mail pieces, company tag lines, and anywhere else you promote your messaging.

Why is this book so good and relevant over the last 100 years? Because it takes a simple and powerful approach to writing headlines and other copywriting that generates leads and sales.