Tag: google
The ABCs of SEO
It is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.
We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.
… Continue Reading >>Website Development vs. Web Design
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.
… Continue Reading >>Impressions vs. Leads
When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generated by all of our online marketing activities and how many of those leads generated sales?
In the spirit of any publicity is good publicity, impressions do measure the theoretical number of times your ad was seen, though what happens if someone leaves their browser tuned to the page with your rotating ad and then they walk away? How many “impressions” were really seen by search engine “crawlers” from Google, Yahoo and Bing? And how many impressions resulted from your employees, the ad site’s employees, your competitors, and other non-customers?
… Continue Reading >>ECM Keyword Searches: What Generates the Most Website Traffic
I ran a search for the following keywords on the Google AdWords Keyword Tool and found the following monthly searches—vendors and resellers of document imaging and enterprise content management (ECM), take note for your website content and SEO strategies. Keep in mind, however, that the more generic the keyword, the harder it will be to gain a foothold in the top three search results. Ask us about how to get around this.
Keyword
Monthly Searches
Scanner
20,400,000
Human Resources
11,100,000
SharePoint
6,120,000
PDF Conversion
3,350,000
IT Outsourcing
2,740,000
OCR
2,740,000
Scanners
2,740,000
Purchase Order
1,830,000
Supply Chain
1,830,000
IT Management Services
1,500,000
Risk Management
1,500,000
Invoicing
1,220,000
Workflow
1,220,000
Data Entry
1,000,000
ECM
1,000,000
Microfiche
823,000
Content Management
673,000
Online Forms
673,000
Scan Software
673,000
Data Management
550,000
HP Scanner
550,000
Medical Records
550,000
Storage Device
550,000
Canon Scanner
450,000
Document Management
450,000
Epson
450,000
Online Storage
450,000
Document Conversion
400,000
Scanner Program
368,000
Accounts Receivable
301,000
Computer Backup
301,000
Data Storage
301,000
Records Management
301,000
Windows Scanner
301,000
Benefits Compensation
246,000
Disaster Recovery
246,000
Document Scanning
246,000
Epson Scan
246,000
Network Storage
246,000
Scanner Printer
246,000
Archive Storage
201,000
Contract Management
201,000
Data Processing
201,000
Document Imaging
201,000
Business Continuity
165,000
Document Scanner
165,000
Manged Services
165,000
Online Purchase Order
165,000
Storage Server
165,000
Data Migration
135,000
Form Builder
135,000
Cloud Storage
110,000
Document Services
110,000
Email Management
110,000
Portable Scanner
110,000
Data Capture
90,500
Microfilm
90,500
Wide Format Printers
90,500
Wide Format Printing
90,500
Document Scanner
74,000
Wide Format Printer
74,000
Fujitsu Scanner
64,000
Patient Records
60,500
Storage Backup
60,500
Electronic Forms
49,500
Kodak Scanner
49,500
Form Processing
40,500
SharePoint Document Library
40,500
Book Scanning
33,100
Enterprise Content Management
27,100
Archival Storage
22,200
Forms Processing
22,200
Laserfiche
18,100
Document Workflow
14,800
Large Format Scanner
14,800
MFP Scanner
14,800
Data Center Service
12,100
Wide Format Scanner
12,100
Document Capture
9,900
Document Migration
9,900
Large Format Scanning
9,900
Invoice Processing
8,100
Wide Format Scanning
8,100
Aperture Card
5,400
Information Lifecycle Management
4,400
ImageSilo
2,400
Accounts Payable Automation
1,600
HR Automation
1,600
Cloud Document Management
1,000
Human Resources Automation
880
Mailroom Outsourcing
320
Virtual Mailroom
120
… Continue Reading >>