Tag: enterprise content management (ECM) marketing
Are You Happy with the Results of Your Marketing?
As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you:
- Are you happy with the results of your marketing efforts this year and how they have fueled your new customer acquisition and revenue growth this year?
- Are you confident in your ability to execute your marketing plan for next year with your current internal and external resources?
- Are you on top of digital and content marketing best practices?
If not, we should talk.
Strategic Marketing Execution in the New Year
We know it’s difficult to outsource your marketing for the first time or to change marketing agencies,
… Continue Reading >>How to Drive ROI with ECM Marketing Strategy
“Marketing doesn’t work” – statement from a document imaging reseller to us in 2012.
He was 100% correct: marketing without a strategy, with poor execution and being disconnected with sales most certainly does not work – and this is the most common form of marketing that we’ve encountered.
So, what does work?
The Marketing ROI Formula
Based on our 16 years working in the ECM industry with over 50 companies, plus our 20 years of business-to-business (B2B) marketing experience, here’s what we’ve found to be a successful marketing formula:
- Marketing Strategy: creation of a comprehensive marketing plan that answers how marketing will achieve your lead generation,
