10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them

Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with marketing that does not fuel their growth, even when they spend a lot of time and money in the effort – it’s an epidemic that needs to end.

Why does this happen – and what can you do about it?

Though well-meaning, many marketing agencies have a flawed approach to B2B marketing. Here are the 10 pitfalls of working with an agency that is not going to fuel your growth.

1. Creative Over Strategy

One of the most common mistakes made by marketing agencies is prioritizing a creative,