HubSpot Marketing Hub Starter vs. Professional: Which Is Better for Your Business?

The marketing automation and CRM software market is becoming more saturated each year – market research firm Prescient & Strategic Intelligence estimates a 13.1% compound annual growth rate of the industry by 2030.

Whether or not your company already uses a marketing automation platform, the message is clear: many businesses are discovering the benefits of marketing automation to tie together all of their marketing efforts in one place. But with all the big-name systems to choose from, where do you start, and how much do you invest?

This leads to another question: what do you need? Let’s explore these options within the HubSpot Marketing Hub. While we do not work solely with HubSpot (looking at you,