How Content Can Accelerate Prospects Through the Sales Funnel

Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buyer’s journey.

If there’s anything that gets a website reader’s heart racing and eyes moving down the page in anticipation, it’s marketing-speak. All those high-quality products and services for achieving things in more ways, faster and more cost-effectively than ever before!

It’s riveting stuff, (yawn) pulling the reader into a thicket of abstract nouns as they search for a signpost, a detail, something – anything solid they can use to satisfy the need that brought them to the website in the first place.