Tag: brand storytelling
Want to Convert Prospects? Make Them the Hero of the Story
Have you ever visited a B2B company’s website in search of a solution to a problem you’re experiencing – only to be met with overly promotional messaging that failed to mention your needs? Were you inspired to implement their solution or buy their product? Or did your eyes glaze over before you clicked on to another site?
If you’re like most people, we’ll assume you weren’t moved to pick up the phone. But, despite the fact that solution-led messaging consistently fails to inspire, it is everywhere in the B2B world. Why?
If you run a B2B company, you likely understand. You know how effective your solution is and have seen the impact it has on your clients – so it’s tempting to lead with that message.
… Continue Reading >>Clutch Names Innovaxis a “Game Changing” Branding Agency
Many things go into the process of building a successful brand.
Some companies spend millions of dollars to find their “brand,” but it takes more than money to get it right. It’s a process that requires a well-honed brand story process and an experienced partner that can communicate the value your brand has for your target markets.
At Innovaxis, we have 15 years of experience helping B2B clients build their brand messaging with customized digital marketing strategies that also build sustainable, double-digit growth.
That takes more than a color scheme and a new logo. Our marketing program works to align B2B sales and marketing efforts around a central brand story that will resonate with target markets,
… Continue Reading >>A Better Way to Market Your Brand & Accelerate B2B Sales Growth
So many companies make the same mistake: they lead with what they sell and why they’re good at it. While this may sound counterintuitive, leading with who you serve and what problems you solve resonates with prospects and customers in a far more powerful way – especially when you craft a compelling story around the needs of your clients.
Messaging that Doesn’t Put the Solution Before the Problem
The problem with the traditional approach to messaging is that it only works if the products, services and solutions you sell align exactly with what your prospects think they need. What if they don’t know what they want? What if they’re wrong?
… Continue Reading >>