What Business Owners Should Know about Effective B2B Marketing

Q&A with Innovaxis Founder and President Sean Parnell

When I started in 1996 for a market research and consulting firm, all of our clients were B2B. We interviewed and researched their channel partners, customers and even competitors and reported on market sizing, brand share, new product development, pricing, channel programs, customer satisfaction, and competitive intelligence. We created strategies for our clients to grow based on this information and they did. I then went to work for Shure, an internet startup, and Bell + Howell in a product marketing, product development, and project management capacity.

As a result, B2B is where all my experience has been and,