Tag: b2b marketing
Is It Time to Audit Your Nonprofit Website?
Grant audits, financial audits, program audits – the nonprofit world is full of these often arduous reviews – but when it comes to auditing your digital marketing, we can make it easy for you to undertake this critical step to ensure your website is pulling its weight. Learn why website audits are a critical step for nonprofits.
Many nonprofits have a website that was developed years ago and haven’t touched it since. As a result, digital marketing has fallen to the wayside for many 501(c)(3) organizations who are rightly focused on the reach, mission and impact of their organizations. We get it: with so much going on, it can sometimes feel as if you don’t have the time to make your website and digital communication a priority.
… Continue Reading >>How to #Fail at B2B Marketing: The Only E-Book You Will Ever Read, Possibly
Math: 80% of businesses fail 100% of the time.
While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a delicate blend of poor judgment and a robust lack of strategy.
But don’t worry. While the internet is crawling with so-called experts spewing complicated strategies for organic, gluten-free lead generation and viral cat videos, we’re here to make it easy.
Our brave new e-book, How to #Fail at B2B Marketing, provides the insights you need for no-results marketing that will tank your sales efforts faster than you can say “where did the leads go?”
The best part? Everything Some things in this guide may have been inspired by true events and a few mishaps we’ve encountered along the way.
… Continue Reading >>A Great 2021 Starts with a Marketing Audit
Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300%
If you feel under-served by your marketing resources or would like a report card on their work, an Innovaxis marketing audit will uncover marketing gaps and reveal new opportunities to increase leads and sales.
The audit’s findings and recommendations will form the foundation for your 2021 marketing plan.
Case Studies
Here’s a case study of our work with a manufacturer of induction heating tools, which started with a marketing audit. We then implemented many of the audit’s findings, which increased their flagship product sales by 20%-100% and their ecommerce sales have grown 20% ever year since we implemented it (45% this year).
… Continue Reading >>Accelerating Your Rebound through Digital Marketing
We are proud to be a member of the Illinois Manufacturing Association (IMA). The following article, written by the Innovaxis content marketing team, appears in the 2020 Q3 Edition of Illinois Manufacturer.
The COVID-19 pandemic has put lives and livelihoods around the world at risk, and Illinois manufacturers have shared the pain. Manufacturers of any size could relate to Caterpillar Chairman and CEO Jim Umpleby when he said the pandemic’s impact was more severe than “any cyclical downturn we had envisioned.”
Crisis-driven orders for medical products, food and first responder equipment have kept some manufacturers busy, but that demand won’t last forever.
Most Illinois manufacturers anticipate a rebound, but they face concerns as they restart operations: returning employee health,
… Continue Reading >>#fail: How to Lose Friends & Influence Nobody with B2B Social Media
“Everyone” knows that social media is the key to #success. “Studies” have shown that harnessing the power of so-called social “influencers” can yield ROI that is like, literally, millions of times higher than other methods of outbound marketing.
We’re not sure what other forms of marketing these studies measure but the point is, when you consider the fact that the top nine or 10 influencers count 500 million people as followers, the open rate on your latest email campaign is not even worth talking about. So how do you get there?
Experts say it helps if you’re already famous:
“It helps to already be famous or to become famous to become a social media influencer…”
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… Continue Reading >>#fail: How to Repel Prospects with B2B Email Campaigns that Go Nowhere
To: Email List [email protected]
From: Our New Marketing Intern
Subject: Re: Hi! Are you looking to COMPLETELY CRUSH your email marketing strategy?!! Read me! 😊
Dude:
Ever wondered why some email campaigns get results and others go so completely ignored that you find yourself googling the outage map? How is it possible for an email campaign to fail to connect to so many people?
It’s more than possible. With the right techniques, you can craft B2B email pitches so repellent they won’t even be opened by mistake. Here’s how:
- Start with subject lines that are wordy,
The Company Brochure: Still Generating Sales in the Digital Age
In the rush to implement the “latest and greatest” (and untested) techniques, too many marketers overlook simple, proven methods for driving business.
Take the humble sales brochure. It has fallen out out of favor with many marketers, who view brochures as nothing more than another piece of printed collateral. But in our experience, a well-designed sales brochure can be a highly effective messaging tool—in terms of both cost and returns—particularly in B2B marketing. A well-designed sales brochure will help train your sales reps and guide them in the field, will help your prospects articulate your value proposition to internal decision makers long after your sales rep is gone, and exemplifies your professionalism in hardcopy form.
Think of a brochure as a static snapshot of a company website and you can begin to see the possibilities.
… Continue Reading >>