The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It

As technology continues to advance, companies are turning to AI-powered chatbots and language models like ChatGPT to handle marketing initiatives and content creation.

While these intelligent bots can be useful, they also have several major drawbacks that companies should consider before fully relying on this technology.

The Cofounder and CEO of OpenAI – the company that created ChatGPT – has acknowledged the bot’s shortcomings, calling it a “horrible product” on an episode of the New York Times tech podcast. The criticism stems from the glitchy instability of the site, but there are also concerns of misinformation and malicious intent (note: the bot reportedly passed the Turing test, a gauge of human intelligence equivalency developed by mathematician Alan Turing,