Strategic vs. A La Carte B2B Marketing

If you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.

To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.

À La Carte B2B Marketing

Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer,