B2B Marketing Consulting & Agency Services Blog

Chicago Innovation Awards 2018: Call for Nominations

June 27, 2018

For the 17th consecutive year, the Chicago Innovation Awards will celebrate the most innovative new products and services introduced in the Chicago. Nominees a...

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The Stock Market Is Booming, So Why Isn’t Your Business?

November 7, 2017

The stock market is at all-time highs. The economy is in the seventh year of expansion since the Great Recession. Big business has never been more profitable, ...

Buyerlytics® Plus Creates a New Opportunity for Businesses to Achieve 10X Growth

October 30, 2017

Innovaxis & Infinity Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models Chicago & C...

Sales & Marketing Alignment: Strategy vs. Tactics

September 18, 2017

If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be. Getting ever...

New Product Development: Do You Feel Lucky?

May 23, 2017

It happened again. We’ve observed another software vendor that released a new product that has generated almost no sales in the first year and which face...

How to Drive ROI with ECM Marketing Strategy

May 23, 2017

“Marketing doesn’t work” – statement from a document imaging reseller to us in 2012. He was 100% correct: marketing without a strategy, with...

Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

January 12, 2017

Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website. As ...

Interview with Our Founder Sean Parnell

December 15, 2016

Our founder, Sean Parnell, was recently approached by a casting company seeking entrepreneurs in Chicago to take part in a commercial for a major credit card c...

B2B Mystery Shopping Questions & Qualifications

December 12, 2016

Unless you have a monopoly, you face competition. So, what do your competitors charge for their products and services so you can compare their value propositio...

What Goes Into B2B Marketing Blogging?

December 11, 2016

In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that w...