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Marketing Agency vs. In-House Hiring: What Works Best?

Marketing Agency vs. In-House Hire: Which Is Best?
November 12, 2021

Find the best approach for your marketing efforts, taking the top 16 skillsets needed for maximizing B2B demand generation into consideration With 25 years in ...

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Is It Time to Audit Your Nonprofit Website?

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Grant audits, financial audits, program audits – the nonprofit world is full of these often arduous reviews – but when it comes to auditing your digital ma...

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Digital Marketing Today: The Game Continues to Change

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“The Only Constant in Life Is Change.” – Heraclitus As with any other field, digital marketing continues to evolve and get tougher. Because of the pandem...

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Landing Page Best Practices

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Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or gen...

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Need help implementing NitroPack on WordPress or Magento? Innovaxis Marketing is a NitroPack agency partner – contact us for help   Now that Google has ...

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HubSpot Best Practices: Email Marketing

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Even with so many ways to reach out to your prospects in an era of multiplying digital platforms, email marketing remains an effective tool for generating lead...

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The marketing automation and CRM software market is becoming more saturated each year – market research firm Prescient & Strategic Intelligence estimates...

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Math: 80% of businesses fail 100% of the time. While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a...

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A Great 2021 Starts with a Marketing Audit

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Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300%   If you feel under-served by your marketing ...

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3 Marketing Partner Best Practices: How Does Yours Stack Up?

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As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the...

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