10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns
With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC...
How Content Marketing Can Drive Double-Digit Sales Growth
September 22, 2022With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofi...
How to Boost WordPress Productivity & Security
August 22, 2022Considering the presence of GoDaddy, Network Solutions, HostGator, your cousin’s IT company, and even onsite servers, there’s no lack of hosting options fo...
Clutch Names Innovaxis Marketing as One of the Best Digital Marketing Companies in Illinois
June 24, 2022The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has...
ZoomInfo: Build Your Prospect Database & Supercharge Your Outbound Marketing
June 21, 2022Finding the right businesses to target in your outbound campaigns is tedious and time consuming, and the results can be underwhelming. We often see clients att...
Website Security: How to Protect Your WordPress Site from Cyberattack
June 6, 2022No matter what kind of website you use for your B2B business, there are security issues to address. Here’s what you need to know to ensure your WordPress sit...
How to Get the Most out of Google Ads for the Least Amount of Spend
February 26, 2022While getting results from pay-per-click (PPC) advertising on Google Ads can seem expensive, complicated and mysterious, it can have a significant impact on le...
6 Criteria for Identifying the Best Fit Web CMS
February 22, 2022Are you looking to develop a new website but aren’t sure what to build it on? How confident are you that you’re on the best fit website content man...
How Do Custom B2B Marketing Programs Work?
December 10, 2021Business owners and marketing executives of business-to-business (B2B) companies face a major challenge: to dramatically increase lead generation and sales wit...
Custom B2B Marketing Programs vs. The Traditional Marketing Agency Approach
December 8, 2021Generate Breakthrough B2B Marketing Results with a Customized & Holistic Program If your B2B marketing efforts generate more costs than leads, you’re not...