Innovaxis President & Co-Founder Accepted into Forbes Agency Council
Sean Parnell has joined the Forbes Agency Council, an invitation-only community for senior agency marketing executives Innovaxis president and co-founder Sean ...
How Content Can Accelerate Prospects Through the Sales Funnel
January 23, 2024Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buy...
How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals
January 12, 2024Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help After Google incorporated Core Web ...
Are You Happy with the Results of Your Marketing?
November 23, 2023As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you: Are you happy with the results of your mark...
10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them
November 17, 2023Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with market...
How Effective B2B Marketing Increases Business Value
November 15, 2023If you’re a business owner, you don’t need to hear that you need a marketing plan. What you may not know or not had a reason to believe until now: if your ...
B2B Marketing KPI Guide: Leading vs. Lagging Indicators
October 31, 2023All businesses want more leads and sales, which are critical key performance indicators (KPIs), but they can’t tell you much about where your marketing effor...
8 Best Practices for B2B Email Marketing
October 24, 2023B2B email marketing is a powerful tool for businesses to connect with prospective clients and nurture leads, but it doesn’t work without a focused strategy a...
Demystify Yoast’s Advanced Crawl Optimization
October 17, 2023You might be familiar with Yoast, a popular and widely used WordPress plugin to fine-tune your SEO needs, but have you ever explored their Advanced Crawl Optim...
What Business Owners Should Know about Effective B2B Marketing
September 25, 2023Q&A with Innovaxis Founder and President Sean Parnell Q. What made you decide to make B2B marketing the focus of Innovaxis? When I started in 1996 for a ma...
