Why Market Research?
If the market is large and growing, we can become millionaires if we just show up and only get 5% market share, right? Wrong. One of our clients (who shall rema...
My New Favorite Ad
May 4, 2012I despise most ads that I see because their messages are weak, they aren’t interesting and they’re visual pollution. This one is perfect for any d...
New Book: Battling the “Business Tsunami”
March 2, 2012Have you ever noticed that most business books talk about what other companies did to succeed and not about how to do it? In his new book, “Front Line He...
Caveat Emptor: WMPU DEV & Their “Money Back” Guarantee
February 7, 2012Here’s a nice happy new year from WPMU DEV. Don’t you like it when someone claims you were “dealt with” even though your question wasn...
Must Read: “Hey, Startups: Don’t Hire A PR Agency”
January 2, 2012Below is an excerpt of my new favorite article, written by Brant Cooper on Business Insider. It reminds me why we write press releases on an as-needed basis for...
B2B Mystery Shopping
November 19, 2011Need to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company’s responsiveness an...
Joan Lunden, “The Journal” & Buyer Beware
November 17, 2011Buyer beware, indeed. One of our high-profile clients contacted us to ask for advice on whether or not to participate in the taping of “The Journal.”...
ECM Keyword Searches: What Generates the Most Website Traffic
September 6, 2011.ECM-list ~ p {display:none;} body.single .ECM-list ~ p {display:block;} I ran a search for the following keywords on the Google AdWords Keyword Tool and fou...
How to Message All Facebook Fans
June 5, 2011Since there doesn’t seem to be a straightforward answer to this out there on the interweb, here is your 20-second answer for you Facebook admins out there...
The Company Brochure: Still Generating Sales in the Digital Age
May 28, 2011In the rush to implement the “latest and greatest” (and untested) techniques, too many marketers overlook simple, proven methods for driving busines...