B2B Marketing Consulting & Agency Services Blog

Innovaxis Named Top 10 Chicago Web Developer by Clutch

January 21, 2015

Clutch recently published new research on leading web development firms in the Greater Chicago Area. Analysts examined Chicago based firms who have proven their...

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On-Site SEO Best Practices: How to Maximize Content Visibility

January 14, 2015

When: Monday, January 19, 2015 6:00 PM to 8:00 PM Where: Sully’s House 1501 N Dayton St, Chicago, IL (map) Sean Parnell, President of Innovaxis Marketing...

Adobe Business Catalyst Security

October 21, 2014

As an Adobe Business Catalyst partner, we get asked about the security of both e-commerce and non-ecommerce websites using this cloud web content management sys...

3 Steps for Implementing On-Page SEO Best Practices in BC

January 21, 2014

Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in mar...

Book Recommendations for Entrepreneurs

March 25, 2013

I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the mo...

Website Development vs. Web Design

January 1, 2013

Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another?...

Innovaxis Excerpt from Bank of America Article

December 26, 2012

Here’s an excerpt from the Erin McDermott article Handling a Surprise Niche: Can you stay true to your vision? that appeared on the Bank of America Small ...

3 Critical Website Measures

December 4, 2012

Every company knows they need a compelling website to stay competitive in the marketplace, but far too many spend little or no time tracking and evaluating the ...

Is The Customer Always Right?

November 27, 2012

In Marketing 101, we are all taught to believe that customers and clients are always right. But what if they cannot articulate what they want, especially when i...

Impressions vs. Leads

November 20, 2012

When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generate...