How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals

Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help

After Google incorporated Core Web Vitals as a ranking factor in its organic search algorithm a few years ago, website developers and marketers have increasingly prioritized site speed and overall user experience in their SEO strategies. Improving these metrics, however, can be overwhelming and confusing — especially if you don’t have prior website development experience.

Oftentimes, we see WordPress sites with low Google PageSpeed scores (<70 out of 100) and issues that small and medium-sized business owners may not even be aware of until they start to wonder why they are not ranking as well as they should.

If website performance issues are left unaddressed, these metrics could negatively affect your organic search rankings. However, if your Core Web Vitals issues are properly addressed with comprehensive website optimization, strong scores can give you an advantage over competitors with lower scores, resulting in increased organic traffic and, in turn, leads.

How Can I Improve Core Web Vitals for My Website?

As a NitroPack agency partner, Innovaxis can help. NitroPack is a WordPress plugin with powerful speed optimization capabilities. Implementing this plugin on our clients’ sites (as well as our own) has led to tremendous improvements in Core Web Vitals metrics.

While simply installing and activating the plugin can improve your website performance, to fully maximize improvements to your Core Web Vitals, the plugin requires you to optimize and customize the settings. Additionally, several opportunities exist outside of NitroPack to further optimize your website performance, including directly making changes to your website’s code.

Note: As an optimization plugin, NitroPack can affect the way your site looks and functions. Be sure to conduct quality control and testing after configuring the settings to ensure seamless optimization without negatively impacting the website. 

An Experienced Site Optimization Partner

With years of experience helping improve websites with low Core Web Vitals, Innovaxis can help you optimize and manage your website’s site speed as part of a custom marketing program. With our process of implementing NitroPack, configuring the settings that work best for your site, and finding further opportunities for performance improvement, Innovaxis offers a comprehensive service that significantly improves websites with lagging Core Web Vitals.

Here are three before-and-after examples of the change in Google PageSpeed scores with our Core Web Vitals service:

Get Started Today

Don’t settle for poor website user experiences. With the help of a marketing agency like Innovaxis, you can have a partner who manages your website’s Core Web Vitals so that you can have one less thing to worry about in your digital marketing efforts.

Contact us to learn how you can achieve healthy core web vitals