4 Marketing Partner Best Practices: How Does Yours Stack Up?

As a former head of market research consultant, head of product management, and having worked with hundreds of clients that have been under-served by their so-called marketing “partner” over the past 18 years, I know what ineffective marketing looks like and how much it can hold you back.

How well does your marketing partner stack up with the following?

1. Being a True Marketing Partner vs. a Vendor

Does your marketing company actively bring new lead generation and thought leadership ideas to you on a regular basis? Do they meet with you on a regular basis and provide monthly reporting? Can they provide useful guidance on even beyond marketing?

2.