HubSpot New Feature Roundup: Smart AI Tools & Enhanced Lead Intelligence

At the INBOUND conference last year, HubSpot unveiled several new product updates – from new lead scoring capabilities to their suite of AI-powered tools, also known as Breeze.

Now that we’ve had some time to vet and test these tools in real-world applications, it’s clear which updates are truly impactful and where businesses should focus their attention. Taken together, these upgrades add meaningful new value for HubSpot customers and should encourage a larger segment of SMBs to make the investment.

In this article, we will cover the most important updates, why they matter, and practical applications for each.

HubSpot Copilot: AI-Powered Assistance

HubSpot’s Copilot represents a significant step forward in AI integration within the CRM space.