Month: January 2025
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Your 2025 B2B Marketing Plan: What You Should Be Doing Differently
Well into the tech boom of AI, automation and machine learning, we are navigating a marketing landscape that is evolving faster than ever – and it’s time to rethink your marketing approach.
The old playbook is no longer enough. Markets are evolving, buyer behavior has shifted, and the tools available are more powerful than ever. To succeed, businesses must adapt, innovate, and make strategic decisions to seek meaningful engagement, blue oceans, and revenue growth.
Here’s what you should be rethinking for the year ahead.
1. Align Marketing with Revenue Goals
Too many marketing plans focus on vanity metrics – clicks and traffic that may or may not be human – without directly linking efforts to revenue.
… Continue Reading >>The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It
As technology advances, companies turn to AI-powered chatbots and language models like ChatGPT and DeepSeek to handle marketing initiatives and content creation. While these intelligent bots can be useful, they also have several major drawbacks that companies should consider before fully relying on this technology.
The co-founder and CEO of OpenAI – the company that created ChatGPT – initally acknowledged the bot’s shortcomings, calling it a “horrible product” on an episode of the New York Times tech podcast. The criticism stems from the glitchy instability of the site but there are also concerns of misinformation and malicious intent (note: the bot reportedly passed the Turing test, a gauge of human intelligence equivalency developed by mathematician Alan Turing,
… Continue Reading >>