10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns

With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC) agency to run ads on Google, Bing, LinkedIn Campaigns, and others.

While clients are often tempted – and sometimes will give them a try – at best, these campaigns generate a few leads but do not pay for themselves. At worst, they waste time and money in the process of producing no results at all.

Why do PPC agencies fail so often at B2B pay-per-click campaigns? Below are the top 10 reasons.

Lack of Strategy

Most PPC agencies focus on B2C clients.